The business model, reconsidered

IT WAS NEVER
THE WOMEN.
IT WAS THE
BUSINESS MODEL.

The Paradise Plus™ Framework brings business structure and real life into one system, giving women a different way to start and scale businesses.

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Dr. Mindy Paradise seated against a dark background
Dr. Mindy ParadiseFounder + Framework Creator
01 / The idea

ONE SYSTEM.
TWO LAYERS.

STRUCTURE OUTSIDE.
CLARITY INSIDE.

A viable business requires more than a traditional business model.

The Paradise Plus™ Framework brings together two interconnected layers: the structural elements that make a business viable and the operational realities that affect the woman building it.

The Paradise Plus Framework showing six structural viability components around four operational reality components
02 / Two layers

THE PARADISE PLUS™ FRAMEWORK

WOMEN DON'T BUILD BUSINESSES
IN BLACK AND WHITE; THEY BUILD IN THE GRAY.

OUTER LAYER / 01–06

STRUCTURAL
VIABILITY

The six components that create structure and drive results.

  1. 01Competitive Advantage
  2. 02Customer
  3. 03Channels of Distribution
  4. 04Revenue
  5. 05Cost & Pricing Strategy
  6. 06Strategic Assets

INNER LAYER / 07–10

OPERATIONAL
REALITY

The four components that bring clarity to the realities surrounding the entrepreneur.

  • 07Financial Authority
  • 08Advisory Network
  • 09Efficiency Ecosystem
  • 10Caregiving Integration
03 / An entry point
Build It Well with the Paradise Plus Framework book cover

A QUICK GUIDE FOR WOMEN STARTING A BUSINESS

BUILD IT WELL

WITH THE PARADISE PLUS™ FRAMEWORK

An accessible entry point into a larger way of thinking about how women start, structure, and grow businesses.

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04 / The ecosystem

HOW DO YOU
WANT TO BUILD?

Different ways to engage with the Paradise Plus™ Framework.

01BUILD IT WELL™Read + Apply02NOTES FROM THE GRAY™Learn + Apply03PARADISE PLUS™ MENTORSHIPPersonalize + Build04PARADISE PLUS™ MEMBERSHIPLearn + Build + Grow05INSTITUTIONAL PARTNERSHIPSFOR ORGANIZATIONSBring Paradise Plus™ to Your Organization
05 / Founder + people

DR. MINDY PARADISE

BUILT FROM
RESEARCH.
SHAPED BY
REALITY.

Founder, paradise+PEOPLE
Creator, The Paradise Plus™ Framework

Mindy is an entrepreneur, educator, researcher, and business strategist. The framework is informed by research, business experience, entrepreneurship education, and work with women entrepreneurs.

At paradise+PEOPLE, expertise does not have to reside in one person. When specialized knowledge is needed, subject-matter experts can be brought into the work.

About Mindy + paradise+PEOPLE

THE PARADISE PLUS™ FRAMEWORK

BUILD IT
WELL.

Explore the framework Get in touch